WHY YOU SHOULD ADOPT A MODERN MARKETING MINDSET I’ve been mulling over the flip flop from marketing to digital and back to marketing. To be more prescriptive I have been mulling over how marketing led companies abandoned insight based strategies to pursue channel specific digital strategies as the world changed radically in 2007 with the arrival of the iPhone. In the last year and a half I’ve been encouraged to observe right thinking companies tackle the integration of traditional…ByEdward
Marketing Strategy Archives - Rattleberry - Skills for the digital age
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Over the last two years in our office, we have been consistently debating whether brands should keep “digital strategy” as its own separate function, or, if they should integrate what is, in effect, a channel, across their business strategy. So when we saw Stéphane Bérubé, L’Oréal’s newly appointed head of marketing for the UK announce the press that “brands should not have a digital strategy” we were delighted to see the debate moving to the…ByEdward