Adjusting the operating model for success and overcoming stalled digital efforts. The digested read is an ongoing blog series where I take a white paper or long-form article and digest it to a palatable five minute or so read for you. TL;DR? I read so you don’t have to. This week we are looking at Organising for a Digital World by Jenny Davis-Peccoud, Laurent-Pierre Baculard, Greg Caimi and Oliver Straehle. They all work for Bain and Company.ByEdward
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We are working in the recruitment sector for a long time and we always think about turning pain points into gain points for us and HR departments. Well, what is the biggest pain point for HR professionals and circuitously company? I would say high employee turnover rate. Let’s have a quick look at the results of high employee turnover rate for a company and HR people briefly. 1. Revenue – according to research conducted by The Center of…ByEdward
“Most people make the mistake of thinking design is what it looks like. Design is how it works.” Steve Jobs famously said. He must be talking about UX design. It can be said that UX design sits at the center of user needs, business goals and brand identity. According to Joe Baz, an experienced Senior UX Designer at Athena Health, “A UX designer is responsible for understanding both customer problems and business…ByEdward
Sometime in March, the Senate in the United States of America had a vote to eliminate broadband privacy rules that would require internet service providers (ISP’s) to get consumer’s explicit consent before selling or sharing web browsing data and other private information with advertisers and other companies. Thereafter, President Trump gave the green light to sell consumers browsing history and since then, critics believe that an individual’s right to privacy is being threatened and curtailed with the…ByEdward
Shots fired – adland’s problem with digital We summarize, and take a look at the evolving reaction to, Marc Pritchard’s IAB speech at the beginning of the year. Digital adland and publishers were put on one year’s notice to clean up their act, and as the end of Q1 approaches, we thought we’d bring the story up to date. On the 29th of January, Proctor and Gamble’s Chief Brand Officer Marc Pritchard pressed the media for…ByEdward
Welcome to the RattleBerry RoundUp! This is a weekly series where we select a trending topic and round up the latest and greatest articles to keep you up to date. We hope you enjoy it! Let us know either way on Twitter, Facebook or LinkedIn. Getting out and networking with your peers and colleagues is as important for developing career opportunities as it is for understanding where your discipline is headed. With that in mind we are kicking off a series of round-ups that will highlight some relevant upcoming events in the areas in which we recruit. Namely marketing technology, e-commerce & conversion, UX and digital project & programmes. We start with digital marketing as our topic for consideration. Each round-up will list some, frankly, inspirational Gold level international events (a bit like the front page of the Irish Times property section, you are unlikely to buy but it is nice to read about it) to closer to home Silver and Bronze level events. They are list in chronological order and the difference between Silver and Bronze is cost and size.ByEdward
Chatbox technology is a hot topic amongst the user experience design community at the moment. Many designers are investigating this ever evolving type of AI which if you're unfamiliar with can be described as "a computer program designed to simulate a conversation with human users, usually delivered through a mobile App, or some kind of web interface." Why the sudden focus on this technology? The ultimate and first rule of a design-focused business is "be where the customers are." Right now the customer is all things social media, but a new shift is happening putting chatbots on our radar. The new focus of the consumer is on messaging apps and 'conversational commerce'. This shift is pushing to make the consumer experience via messaging even more personal. This is proving to be extremely effective means of reaching a target market but also raises a difficulty in implementing a workforce that can deal with that amount of communication.ByEdward
The landscape of digital marketing is one of the most rapidly changing you can find today. It has evolved from simple beginnings in corporate websites and search engine ads to a highly diversified field with a multitude of specialties that can be confusing to those new to the industry. We wanted to break down the areas that have come into their own in the industry and offer a quick explanation, in layman's terms, of where they fit into the industry. Whether you are a small startup or a corporate juggernaut you need to have someone, or a team, covering each of these specialties.ByEdward
Thanks for joining us for our first RattleBerry RoundUp post. This will become a weekly series for us in which we will "round-up" interesting articles based around a certain topic. We hope this becomes an installment you look forward to and gain useful insight from, and we look forward to reading your feedback and comments. This week's topic is digital transformation. We felt this was the perfect place to start as it is the reason for RattleBerry. Digital transformation refers to the way business today must adapt to the continual shift of their customer/client base from primarily in-store and over-the-phone to the internet. This shift has allowed for small "disruptive" businesses to enter nearly every industry and gain a large market share with minimal overhead. Large corporations and companies with more traditional business models have felt the shift and seen the damage to their bottom lines and are now struggling to catch up before another startup enters the market and finishes them off.ByEdward
In the ever-evolving digital world the key to sounding relevant is knowing the jargon. That can be daunting because there is a dense vocabulary of terms and acronyms that will quickly weed out anyone who hasn't been paying close attention over the past few years. Job ads, articles, blog posts and newsletters are rife with these words, and when someone asks you if you have any SEM experience in an interview hopefully you know that it stands for Search Engine Marketing and not a microscope or statistic equation.