Online and Offline Marketing Strategy Archives - Rattleberry - Skills for the digital age

Stéphane Bérubé: -L'Oréal's New CMO- Digital & Marketing are Equivalent Terms

November 30, 2017

Over the last two years in our office, we have been consistently debating whether brands should keep “digital strategy” as its own separate function, or, if they should integrate what is, in effect, a channel, across their business strategy.   So when we saw Stéphane Bérubé, L’Oréal’s newly appointed head of marketing for the UK announce the press that “brands should not have a digital strategy” we were delighted to see the debate moving to the…

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